#Good debrief questions how to

To get crucial, unbiased information from customers, then determine what solutions to offer them, requires certain skills and techniques. But itвЂ™s not as simple as just conducting the interview. Interviewing as a research tactic can seem deceptively easy.

#Good debrief questions how to

In the weeklong sessions, we trained staffers how to design interview questions and focus groups drilled them on interviewing skills had them practice with live customers in focus groups and showed them how to interpret the results in debriefing sessions afterwards. Both institutions shared a similar goal: understanding the needs of local rural communities for individual and group bank savings accounts, as well as for other formal financial services. NBS Bank in Malawi and Ujjivan in India were the first recipients of this training. Helping our partners research in strategic ways to help improve products and services will lead to stronger institutions that make better financial products more widely available to people and communities that will benefit most. While there is no substitute to our decades of experience, team of highly trained researchers, global perspective, and technical expertise in analyzing research data, we still want to enable our partners to learn about their customers. Recognizing this WomenвЂ™s World Banking has started conducting research capacity-building training sessions with partner institutions so they can better understand their women customers and more successfully design products tailored to meet their unique needs.Д«uilding institutionsвЂ™ research capacity is by no means intended to replace the expertise WomenвЂ™s World Banking brings. For financial institutions that serve low-income women, not knowing their target clientsвЂ™ needs is a sure-fire way to not serve them well. But as they prepare to launch new products or improve existing ones, they do not always assess their customersвЂ™ needs first. Like all businesses, financial institutions depend on their customers to survive.